Unica Campaign Administration

Day 1: Campaign Business Administration

Security
• Security Overview
• Security Roles
• Users and Groups
• Global Security Policy’
• Permissions
• Resolving Security Permissions
• Database Security and Flowchart Access
• Integration with Access Control Systems
Unica Campaign – Specific Configuration
• Audience Levels
• Customer Database Data Source
• User Tables and Table Mapping
• Contact and Response History Tables for
Additional Audiences
• Campaign Custom Attributes
• Custom Offer Attributes
• Offer Templates
• Campaign Response Types
Flowchart Performance
• How Campaign Works – A Closer Look
• Temp Tables
• Flowchart Logs
• Flowchart Design for Performance
• Additional Performance Configuration
Parameters
• Database Loader
• In-Database Optimization
• Server Administration and Operational
Monitoring
• Scheduler
Unica Director
• Dashboard View
• Monitoring Feature
• Health Check
• Cleanup

Day 2: Campaign IT Administration

Unica Campaign Architecture
• How Campaign Works
• Unica Architecture
• Marketing View Security Architecture
• Storage Architecture
Unica Marketing Platform Configuration
• Functional Components Centralized
Configuration
• Platform Configuration Properties
• Dashboards
• Rebranding and User Interface Customization
Unica Utilities
• Unica Marketing Platform Utilities
• Unica Campaign Utilities
Unica Application Logs
• Unica Marketing Platform Logs
• Campaign Web Application Log
• Campaign Listener Log
• Campaign Server anager Log
• Flowchart Logs
Unica Application Monitoring
• Campaign Listener Monitoring
• Databases Monitoring
Unica Campaign Performance Tuning Guidelines
• Server Optimization
• Best Practices
• Troubleshooting
Unica Application Processes
• Start-up and shutdown processes
• Backup and Restore
Unica Director
• Dashboard View
• Monitoring Feature
• Health Check
• Cleanup
• Unica Architecture with Director