Unica Campaign Fundamentals Topics

0 Course Introduction
- Purpose and general functions
- Marketing Suite Overview
- Business Purpose
- Typical Usage
- Typical Users
- The marketing cycle

1 Getting started with campaigns and flowcharts
- Campaign basics
- Flowcharts
- Process boxes for selections
- Validating and running a flowchart
- Strategic Segments

2 Centralized Offer Management
- Offers
- Offer templates
- Offers without a template
- Offer lists
- Assigning offers

3 Using Marketing Data in Campaign
- Table mapping
- Table catalogs
- Types of tables
- Audiences
- Sessions and Strategic Segments

4 Advanced Audience Selection
- User Variables
- Campaign Macros
- Derived Fields
- Advanced Table Processes

5 Additional Flowchart Techniques
- Flowchart Logs
- Scheduling Flowcharts
- Flowchart and Cell Reports
- Flowchart Templates
- Target Cell Spreadsheet
- Flowchart searches
- Table mapping filtering
- GDPR utility