Unica Interact Advanced Topics

SKU
Unica Interact Advanced Topics

Unica Interact Advanced Topics

Course Description
This two-day course explores a wide variety of topics about Unica Interact. Emphasis is on the
functional and technical architecture of Interact, features of the Interact API, configuration options,
troubleshooting, and other implementation options.

Duration
2 days classroom

Audience
This course is appropriate for individuals who have a fundamental understanding of Unica Interact
and wish to expand their knowledge. The material has relevance to marketing analysts, marketing
managers, application administrators, and system administrators. This course caters for a technical
audience.

Prerequisites
Before taking this course, participants should have taken the course titled Interact Fundamentals or
have equivalent knowledge.

Learning Objectives
After completing this course, you should be able to:
• Describe use cases for Unica Interact and the required components
• Identify the key components of the Unica Interact architecture
• Identify the required Unica Interact data sources and describe how they are used
• Demonstrate how the Unica Interact API works
• List what a developer needs to know about designing interactions with Unica Interact
• Understand the request-and-response approach of the Unica Interact API
• Define the uses for relevant Interact API methods
• Understand the logging options for Unica Interact
• Describe some causes and remedies for performance issues
• Understand how Unica Interact determines which offers are presented
• Describe the options for Learning in Unica Interact
• Understand what the EXTERNALCALLOUT macro is and how to configure it

Unica Interact Advanced Topics

Interact Overview
Use cases for Unica Interact 
Information Flow between Touchpoint and
Unica Interact
Unica Interact and Unica Campaign
Terminology
How Unica Interact serves up offers
Relationships among Unica Interact and Unica
Campaign components Development Flow of Unica Interact/Campaign components

Architecture and Data Sources
Interact Architecture: High Level View of - Major Components
Unica Interact Data Sources
Data Flow Between the Unica Interact Data
Sources and components Understanding the runtime components 

Configuration
How to configure Unica Interact staging tables
How to define custom audience levels and related profile tables
How to configure Server Groups 
How to set up and Configure ETL of staging tables

Unica Interact API Overview

Interact System Architecture
How the Interact APIs Work
Designing the Unica Interact Integration

Using the Interact APIs
What the Interact API Does: Request and Response
The Interact API JavaDoc 
NameValuePair startSession getOffers postEvent executeBatch Other API Calls Other API Classes

Designing Interactions
Planning your Interaction Points
Preparing and Managing Audience Levels and related Profile Tables
Session Data
Dimension Tables

Offer Serving
Understand how Unica Interact determines
which offers are presented
Use table-driven features
Use the Offers by SQL feature

Learning
Basics of Unica Interact Learning Understand the different learning models Options for
Configuring Levels for Learning Built-in
Learning vs. External Learning Components of the Learning API

Other Implementation Options
How to configure EXTERNALCALLOUT Cross-Session Response Handling JavaScript
Understanding cache and cache settings
Working with Event Patterns
Utilities for Configuration and Deployment
Web and Message Connectors

Performance Tuning and Troubleshooting
Setting the Logging Level
Using the API test client
JMX Monitoring
Cache and Cache Settings
Determining potential points of failure Learn causes and remedies for performance issues

3.700,00 €
Disponibile
Demo
Da Remoto

Edizione del:



  • Tecnologie: Soft Skill
  • Ruolo: Presales, Sales
  • Vendor: HCL SOFTWARE
  • Modalità di erogazione: Remote
  • Durata corso: 2 Giornate
  • Calendario: Luglio
  • Sede: Da Remoto
  • Status: Nuovo corso

Prezzo del corso:


3.700 €

Course Description
This two-day course explores a wide variety of topics about Unica Interact. Emphasis is on the
functional and technical architecture of Interact, features of the Interact API, configuration options,
troubleshooting, and other implementation options.

Duration
2 days classroom

Audience
This course is appropriate for individuals who have a fundamental understanding of Unica Interact
and wish to expand their knowledge. The material has relevance to marketing analysts, marketing
managers, application administrators, and system administrators. This course caters for a technical
audience.

Prerequisites
Before taking this course, participants should have taken the course titled Interact Fundamentals or
have equivalent knowledge.

Learning Objectives
After completing this course, you should be able to:
• Describe use cases for Unica Interact and the required components
• Identify the key components of the Unica Interact architecture
• Identify the required Unica Interact data sources and describe how they are used
• Demonstrate how the Unica Interact API works
• List what a developer needs to know about designing interactions with Unica Interact
• Understand the request-and-response approach of the Unica Interact API
• Define the uses for relevant Interact API methods
• Understand the logging options for Unica Interact
• Describe some causes and remedies for performance issues
• Understand how Unica Interact determines which offers are presented
• Describe the options for Learning in Unica Interact
• Understand what the EXTERNALCALLOUT macro is and how to configure it

Unica Interact Advanced Topics

Interact Overview
Use cases for Unica Interact 
Information Flow between Touchpoint and
Unica Interact
Unica Interact and Unica Campaign
Terminology
How Unica Interact serves up offers
Relationships among Unica Interact and Unica
Campaign components Development Flow of Unica Interact/Campaign components

Architecture and Data Sources
Interact Architecture: High Level View of - Major Components
Unica Interact Data Sources
Data Flow Between the Unica Interact Data
Sources and components Understanding the runtime components 

Configuration
How to configure Unica Interact staging tables
How to define custom audience levels and related profile tables
How to configure Server Groups 
How to set up and Configure ETL of staging tables

Unica Interact API Overview

Interact System Architecture
How the Interact APIs Work
Designing the Unica Interact Integration

Using the Interact APIs
What the Interact API Does: Request and Response
The Interact API JavaDoc 
NameValuePair startSession getOffers postEvent executeBatch Other API Calls Other API Classes

Designing Interactions
Planning your Interaction Points
Preparing and Managing Audience Levels and related Profile Tables
Session Data
Dimension Tables

Offer Serving
Understand how Unica Interact determines
which offers are presented
Use table-driven features
Use the Offers by SQL feature

Learning
Basics of Unica Interact Learning Understand the different learning models Options for
Configuring Levels for Learning Built-in
Learning vs. External Learning Components of the Learning API

Other Implementation Options
How to configure EXTERNALCALLOUT Cross-Session Response Handling JavaScript
Understanding cache and cache settings
Working with Event Patterns
Utilities for Configuration and Deployment
Web and Message Connectors

Performance Tuning and Troubleshooting
Setting the Logging Level
Using the API test client
JMX Monitoring
Cache and Cache Settings
Determining potential points of failure Learn causes and remedies for performance issues

Tecnologie Soft Skill
Vendor HCL SOFTWARE
Ruolo Presales, Sales
Modalità di Erogazione Remote
Calendario Luglio
Sedi Da Remoto
Status Nuovo corso
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