Unica Campaign Fundamentals

Categorie: ,
Durata

2 Giorni

Ruolo

Administrator, End User, Marketing Manager, Project Manager

Tecnologie

Fondamentali, Marketing, Soft Skill, Sviluppo

Vendor

HCL

Al momento non sono disponibili edizioni del corso

Dettagli

Course Description

– Purpose and general functions
– Marketing Suite Overview
– Business Purpose
– Typical Usage
– Typical Users
– The marketing cycle
1 Getting started with campaigns and
flowcharts
– Campaign basics
– Flowcharts
– Process boxes for selections
– Validating and running a flowchart
– Strategic Segments
2 Centralized Offer Management
– Offers
– Offer templates
– Offers without a template
– Offer lists
– Assigning offers
3 Using Marketing Data in Campaign
– Table mapping
– Table catalogs
– Types of tables
– Audiences
– Sessions and Strategic Segments
4 Advanced Audience Selection
– User Variables
– Campaign Macros
– Derived Fields
– Advanced Table Processes
5 Additional Flowchart Techniques
– Flowchart Logs
– Scheduling Flowcharts
– Flowchart and Cell Reports
– Flowchart Templates
– Target Cell Spreadsheet
– Flowchart searches
– Table mapping filtering
– GDPR utility

EDU.Labs by Computer Gross
Via del Pino 1 - 50053 Empoli (FI) - Italia - P. I. 04801490485 - C.F. 02500250168
info@edulabs.it | 0571 9977